Sandra Bullock Gives Jennifer Aniston’s LolaVie Hair Brand a Sweet Shout-Out on ‘Practical Magic 2’ Set

LOS ANGELES — Sandra Bullock is showing some love for longtime friend Jennifer Aniston — and doing it in a particularly playful way.

While filming Practical Magic 2, Bullock recently participated in a fun “What’s in My Bag?” video in which she highlighted a product from Aniston’s haircare line, LolaVie. Bullock praised the brand’s hair oil for helping manage her naturally curly hair.

Bullock Puts LolaVie to the Test

Bullock, who returns as Sally Owens in the highly anticipated sequel, showed viewers several items she had with her on set.

Among them was LolaVie hair oil, which she credited with helping tame her curls.

In true Practical Magic fashion, Bullock even joked around with one of the movie’s crow props, applying the product to the bird for an amusing moment.

The playful video quickly drew attention because of the friendship behind the endorsement.

A Longtime Hollywood Friendship

Bullock and Aniston have been close friends for nearly two decades.

Their friendship has survived the intense pressures of Hollywood, where Bullock has said female friendships were sometimes treated as unusual or even discouraged.

Bullock has previously spoken warmly about Aniston, praising her authenticity, openness and ability to remain genuine despite living under constant public attention.

Now, Bullock’s latest show of support has given Aniston’s beauty brand another high-profile moment.

From ‘Friends’ to LolaVie

Aniston launched LolaVie as a haircare company focused on products designed to simplify hair routines.

The brand has also received support from several of Aniston’s famous friends, including Courteney Cox and Jason Bateman.

Bullock’s appearance in the video adds another recognizable Hollywood name to that circle.

Rather than a traditional celebrity endorsement, however, the moment felt more like a friend casually showing appreciation for another friend’s business.

Back in the World of ‘Practical Magic’

Bullock is currently preparing for the release of Practical Magic 2, more than 25 years after the original 1998 supernatural romantic comedy became a cult favorite.

She returns as Sally Owens alongside Nicole Kidman, who reprises her role as Sally’s sister, Gillian.

The sequel also introduces a new generation of characters, with Joey King and Maisie Williams among the new cast members.

The film is scheduled to hit theaters in September 2026.

A Friendship Fans Love

For fans of both actresses, Bullock’s LolaVie shout-out was more than a quick product plug.

It offered another glimpse into the genuine friendship between two of Hollywood’s most recognizable stars.

With Practical Magic 2 bringing Bullock back into the spotlight, her playful support for Aniston shows that even amid a major movie comeback, there’s always time to cheer on a friend.